Urban Company’s InstaHelp Hits 1 Million Bookings in a Month
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Urban Company’s InstaHelp service surged to 1 million bookings in a single month, marking its fastest‑scaling vertical.
- The unit logged over 50,000 daily orders in February, delivering cleaning, dishwashing, laundry or meal‑prep in 10‑15 minutes across Mumbai, Bengaluru, Delhi NCR, Hyderabad and Pune.
- Professionals earn an average ₹ 28,322 per month (top 5 % earn ₹ 51,673), backed by life cover up to ₹ 10 lacs and disability cover up to ₹ 6 lacs.
- With an average order value of ₹ 500, InstaHelp’s monthly gross merchandise value is estimated around ₹ 500 million.
- The high‑frequency, low‑ticket model diversifies Urban Company’s portfolio and provides a data‑rich platform for better demand‑supply matching.
- Success in five Tier‑1 metros offers a clear blueprint for rollout to additional metropolitan and Tier‑2 markets.
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